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There are many inexperienced corporate entertainers out there and booking the best ones for your corporate event can be a challenging experience. Booking a motivational speaker or comedian who has generic experiences and no real unique message to pass on can be de-motivational for your audience. Many bad motivational speakers use their achievements in the work place which they embellish to inspire others and that’s it. Audiences can see through this and are usually unimpressed. To ensure that you find good entertainment follow some simple advice and avoid generic inexperienced entertainers that will more than likely have a negative effect on the audience than a positive one.

Planning early is necessary as the best corporate entertainers are often booked in advance. It is important to know the theme and type of entertainment you want as soon as possible as this will dictate the type of corporate entertainment you hire.

Once you have established the theme and focus of the event make a short list of the entertainers that will fulfill this. Briefing all the entertainers thoroughly is essential for them to tailor their material to suit the focus. Good corporate entertainers know how to match their material to the brief established. The brief should also include information about the audience which the entertainer is going to address. This could involve the company overview, the level of the participants in the company and any deficiencies which need particular attention. There is no point telling people things they already know.

Meet the entertainers in person is crucial. You will be able to establish in the meeting the level of professionalism of the entertainer, their attitude and whether this will fit in with the corporate culture as well as their likeability. Good entertainers are able to establish rapport immediately and make the audience like them. Likeability and attitude are important as it will determine how the audience will accept and connect with the entertainment.

Ask for references and level of experience. The corporate entertainer you choose should be a full time entertainer and should have performed at events like yours in the past. They will be able to supply you with a Demo of their work. Don’t be afraid to also request a dry run through before the event to make sure that the presentation meets the purpose for which it was intended. At the dry run through you should be able to suggest and make changes to the material.

Remember that people usually have a short attention span and can easily get distracted or bored. An experienced entertainer knows how to keep the audience engaged and also wanting more. A good presentation usually lasts between half an hour and forty minutes. Any longer will certainly make the audience distracted. If the entertainer has a longer presentation then they should present it in multiple parts as to ensure that the audiences, interest are maintained.

Stage craft is extremely important in corporate entertainment, as everyone wants to feel that presentation is directed at them. Experienced entertainers know how to work the stage. They know how to walk in and to command attention and are experts at keeping the audience on point and the crowd under control.

So when booking the corporate entertainment for your next event, ensure that you hire the best entertainment possible by following some simple guidelines. Ask as many questions as possible and book the entertainer that will make your event a success.

1. Plan Your Event
Plan how would like the evening to go. If you know the exact type of entertainment you are having, then plan the event around that entertainment. Otherwise, plan out time for the different events and make a time-table. If you haven’t decided on the entertainment then be sure to leave some room in your time-table for adjustments. The setup of the room can vary depending on the performer you desire, and the itinerary can change as well.

2. Know Your Budget
Know how much you can spend on entertainment before approaching entertainers to find out about their acts. What you can spend on an entertainer will often dictate the level of entertainment you get. Every event has a budget and you need to stay within it and meet your needs. However, hiring an entertainer based solely on them being the lowest priced can lead to disaster. Put things in a better perspective, you may wish to determine your “per-person” cost budgeted for entertainment or activities. The finest food and beverages will soon be a fading memory to your guests, but high quality entertainment creates an emotional impact and lasting impression. How much fun they had at your event is what creates lasting memories.

3. Be Prepared to Discuss Your Event and Your Budget
Any professional entertainer is going to be asking you questions about your event, such as what type of event you are having, how many guests you expect, if there is a theme to the event, a general timeline of the event, etc. By doing this, they are determining if their act is a good match for your group and function. They may even be able to present ideas to enhance your event that you hadn’t thought of yet! Ask the entertainer if they offer any special packages. Your entertainer may have a package that will make your event extra special. By discussing your budget with them, you are also finding out if they are within your price range. If so you can move on with the process; if not, you are saving everyone time and should call the next entertainer on your list.

4. Request References and Promotional Material
If after your initial contact with the entertainer you feel comfortable with them and you both agree that there is a possibility that they will be a good match for your group, ask them for references and promotional materials. You will find that most entertainers have websites that will contain most of the promotional materials, if not all of it. If an entertainer cannot provide you with references then DO NOT engage this performer.

5. Call References and Review the Promotional Material
After calling references and reviewing the promotional material, you may have more questions for the entertainer. Give them a call and get your concerns addressed and all questions answered.

Make sure that your entertainer is a corporate entertainment specialist that knows the needs and expectations of the corporate environment. A comedian that regularly performs “R” rated shows in comedy clubs or a magician that typically works at child birthday parties would probably not make a suitable choices for a typical corporate conference!

6. Ask About a Guarantee
Want some real peace of mind when trying to plan your corporate event? If an entertainer presents a quality presentation and has enough experience, they should be willing to guarantee their services. As them what they guarantee!

7. Request a Contract
The entertainer should provide you with a contract outlining your agreement along with the date, location of your event as well as any other arrangements agreed upon. Unless you are booking a celebrity performer, the agreement will probably be no more than a couple of pages in length.

The contract should clearly state what you will be required to provide for the event, such as a sound system or lighting requirements, and what the entertainer will be providing. In some cases some of this information will come in the form of a Technical Rider which is sent with the contract. The agreement should also cover deposits (typically 50% of the total fee) travel fees, per diem charges, meals and transportation. All of this should have been discussed in the initial phone call, and there should not be any surprises for you on the agreement. Most entertainers will require the contract signed and returned with the deposit within a certain timeframe of sending it.

8. Communicate
Your entertainer is there to enhance your event. Keeping him or her informed of any changes in your event helps them to bring you the show you would like, especially if they are doing any customized material for you. If they are doing a customized performance for you event it is essential to get the needed information to them as early as possible.

A professional entertainer will also want to make sure they are there early to setup and do sound checks before the scheduled show time.

9. Promote the Event
Get people excited about the event by promoting the great entertainment you have booked for them! Your entertainer should be able to make this easy for you by providing you with articles, press releases, or photos that you can use in your event literature to build anticipation. Some entertainers are willing to provide “teaser” performances in order to get people excited to come to your event!

Most television aficionados will tell you that reality television shows started around 2000. The fact is that reality television shows have been around in some form since the invention of the media. It is television programming that is based on the lives of people who live out their real-life dramas, emotional issues and humorous circumstances in front of a television viewing audience. Many of the situations occur naturally; however, there are some circumstances that are scripted.Come on, admit it. How many times have you gone channel surfing only to end up watching one of these programs? If only to satisfy your curiosity, and see what all the fuss is about, you settle in to watch, all the while you’re kicking yourself as you partake in the latest such classless rubbish. In the eyes of many critics, Black and White, most of the present day reality television shows follow the same formula as many Black televisions shows beginning with Amos and Andy in the early 1950s.In the overwhelming majority of these reality television shows, Blacks are often portrayed as monolithic, simple-minded, calculating criminals. In most instances, there is an obvious lack of intelligence or the ability to think critically. Besides butchering the English language, they are completely devoid of any semblance of morals and compassion; and, they lacked the cultural traditions or significance.One thing you could count on is that they are very good at singing, have excellent rhythm, can run fast while bouncing a ball. Some of the reality television shows targeted toward African Americans have included: Being Bobby Brown, VH1′s Flavor of Love, Real Chance at Love, College Hill and Frankie and Neffe.

Debuting in 2005, Being Bobby Brown was billed as a “documentary-style production on the private lives of R&B star Bobby Brown and his wife Whitney Houston.” The show seemed to embody all of the stereotypical attributes mentioned earlier, even taking some elements to a new level. This was obviously a family unit that was dysfunctional for the entire world to see. The show jettisoned this famous couple to the front of the pack as a laughing stock around the globe.One of the most controversial reality television shows was Flavor of Love which started its first season in 2005. The show featured rapper Flavor Flav, of the music group Public Enemy, who spent three (profitable) seasons looking for love. There was Flavor Flav in all his glory, his gold grill, a gigantic clock hanging from a gold chain around his neck and the rainbow color outfits, which included a signature top hat and cane. Then there were the women, mostly Black, but also White, Latino and Asian females. The women, for the most part, were loud, loose and sassy. One critic, who was obviously a fan of the show, wrote that “young girls watching the show will be able to relate to at least one of Flav’s potential love interest.”Another one of the dating-related reality television shows, Real Chance at Love, revolved around two brothers, named Real and Chance, who were searching for their own love interests. The theme operated along the same lines as Flavor of Love. The actual and the contrive situations were fairly predictable.College Hill is one of the reality television shows that is produced by Black Entertainment Television (BET) and Tracey Edmonds. It revolves around the lives of nine to 10 college students who live together for a semester while attending historically Black colleges. It shows various dynamics of young Black adults all living together which include petty arguments, individual struggles and giving back to the community.